HPD Form – Hidden Profit Detector

Section 1: Sales Team Hiring & Structure

How many people currently handle sales in your company?

2–4 people with defined roles (appointment setter, closer, CRM, coordinator) Just 1 person managing everything 2–3 people but no clear roles

Section 1: Sales Team Hiring & Structure

Do you have a clear hiring process or system to bring salespeople onboard?

No system, we hire through references only We use ads, screening calls, interviews, and a defined funnel We post ads but no structured shortlisting

Section 1: Sales Team Hiring & Structure

How many qualified applicants do you receive per hiring round?

20+ (achieved through paid ads/funnels) Less than 5 5–10

Section 1: Sales Team Hiring & Structure

Do you check the communication and confidence of applicants in the very beginning systematically?

Not really, we just sense it It's automated through audio/video screening Sometimes through mock calls

Section 1: Sales Team Hiring & Structure

Do you use handwriting or personality tests for candidates?

Never Yes, we use handwriting + personality analysis Occasionally

Section 2: Sales Training, Pipeline & Follow-up

Does your sales team practice 'First Impression Management'?

Regularly trained on tone, energy, and clarity (PIEMC model) No specific training Occasional role-plays

Section 2: Sales Training, Pipeline & Follow-up

Do you track hot leads separately from cold leads?

No distinction Manual tracking Proper Hot Lead Pipeline with stages

Section 2: Sales Training, Pipeline & Follow-up

Do you conduct weekly Sales Executive Meetings (Sales EM)?

Weekly with structured EM sheet tracking calls, follow-ups, conversion Rarely Informally, no sheet

Section 2: Sales Training, Pipeline & Follow-up

How does your team handle follow-ups with unresponsive leads?

Systematic follow-ups using testimonials, nudges, and call retries Random follow-ups only when free Occasional nudges

Section 2: Sales Training, Pipeline & Follow-up

What's your average conversion rate from hot lead to client?

Less than 10% 10–25% 25% or higher

Section 2: Sales Training, Pipeline & Follow-up

Are your sales meetings formal or engaging?

Informal, story-led, client-driven conversations Very formal, scripted Semi-formal

Section 2: Sales Training, Pipeline & Follow-up

How does your team handle objections?

Trained with scripts (price, timing, vendor, trust objections) Unstructured replies Some training

Section 2: Sales Training, Pipeline & Follow-up

Does your team measure their weekly Big 3 Numbers (calls, sales, follow-ups)?

Always, reviewed weekly in EM No Sometimes

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